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If We’ve Got AI, What Am I Paying You For?

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Clients are getting AI-giddy — and you’re in the hotseat.

Why pay you when I can use ChatGPT? Isn’t AI faster and cheaper? Are other firms already doing it better?

Every one of those questions is a curveball — and most teams are striking out. Confidence cracks, retainers wobble, and AI turns from shiny tool to the perfect excuse to slash your fee.

This live masterclass flips the script. You’ll get the exact playbook to turn AI pop quizzes into profit plays — proving your value, keeping clients close, and leaving competitors scrambling.

What you’ll walk away with:

✅ The 5 most common AI questions clients are asking (& what they really mean)

✅ Ready-to-use answers that build trust & position your team as indispensable

✅ Simple pivots that turn AI conversations into profitable opportunities

✅ Why operational clarity (not AI expertise) is the real secret to confident answers

💥 Plus, lock in your spot and get a free AI Script Pack — pocket-sized comebacks that turn every tough question into a profit play.

Speakers

Logan Lyles

Founder, DemandShift

Logan Lyles

Logan Lyles is the founder of DemandShift, where their Webinar Fast Track Framework helps B2B brands book 5x more sales calls from webinars than the industry average. With 17 years of experience in B2B sales & marketing, Logan blends his journalism background with deep expertise in storytelling and demand generation.

He has hosted & produced top‑ranked podcasts, including B2B Growth and Agency Life, and has hosted over 700 podcast episodes & live webinars across multiple shows. Previously, he served on the leadership team at Sweet Fish Media, contributing to its Inc. 5,000 recognition 2 years in a row. In 2024, LinkedIn invited him to its exclusive Top Voices program, where he now shares insights with more than 20,000 followers.

Dan Sanchez

Co-Founder, Solo:Scaled

Dan Sanchez

Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits — and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI.

Jay Owens

CEO, Business Builders

Jay Owens

Jay Owen is a visionary entrepreneur and seasoned business growth expert. He serves as the CEO of Business Builders, a marketing agency he started in 1999 at the age of 17. Business Builders empowers organizations and businesses of all sizes to get attention and acquire customers.

Business Builders is a top StoryBrand Certified Agency, A HubSpot Platinum Partner, and has made the Inc. 5000 list two times. Jay is also the author of the book “Building a Business that Lasts” and hosts a podcast by the same title where he's interviewed over 100 business leaders with at least a decade of experience.

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AI jitters? Let’s set the record straight.

AI jitters? Let’s set the record straight.

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"When clients bring up AI, it’s not just a technology question — it’s a trust question. This masterclass gives client service leaders the tools to turn AI pressure into profit, by showing clients why your expertise is irreplaceable and your firm is indispensable"

Dan Sanchez