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The search ad campaign template in Teamwork helps you plan and optimize SEM work in one place so campaigns move from brief to live without constant firefighting. Instead of juggling Google Ads, Slack threads, and spreadsheets, you see every keyword theme, ad group, creative asset, and deadline in a structured campaign board that keeps your team aligned.
SEO managers, demand generation managers, and performance agencies use this template to coordinate copy, targeting, budgets, and reporting across clients or business units. You map out experiments, approvals, and launches as tasks with clear owners, then link out to platforms like the Google Ads Search campaign guide so everyone works from the same plan rather than rebuilding it for each new initiative.
Because the template reuses the same workflow for each promotion or always on campaign, you deliver projects faster with less manual setup. Over time you refine your lists, views, and custom fields so every new search ad campaign starts from a proven structure instead of a blank page.
What does the search ad campaign template include in Teamwork?
The search ad campaign template includes prebuilt task lists and fields that mirror how you plan and run SEM campaigns, from keyword research through to reporting. Each campaign line item becomes a task with owners, due dates, budgets, and status so your team can see exactly what needs to happen next.
Out of the box you can track:
Keyword research tasks and negative keyword reviews
Ad group and creative production with links to copy and assets
Budget checks and bid strategy changes
Launch, QA, and performance reviews
You then customise custom fields, tags, and views to reflect how your team segments campaigns by network, audience, region, or funnel stage.
Who is the search ad campaign template designed for?
This template is designed for SEO managers, demand generation managers, and performance agencies who need a reliable structure for paid search campaigns. It suits teams that manage several accounts, markets, or brands and want one shared view instead of ad hoc spreadsheets and messages.
If you run client campaigns, the template helps you keep each deliverable and timeline visible without exposing the complexity of your ad platforms. In house teams use the same structure to coordinate work between marketing, analytics, and finance so budgets, creative, and landing pages all stay in sync.
How does this template help me plan and optimize SEM campaigns from brief to reporting?
The template supports end to end planning by turning each phase of a search ad campaign into connected task lists you can actually manage. You start with a brief and goals, move through keyword strategy and creative, then track launches and optimizations without losing context along the way.
You can:
Capture campaign objectives and target audiences in a central brief task
Map out research and setup work before any spend goes live
Log experiments, bid changes, and landing page tests as discrete tasks
Store links to platform dashboards so optimisation work starts from the same data
Because everything lives in one project, you see which campaigns are ready, which are waiting on approvals, and which are underperforming and need focused optimisation.
Can I use this template to manage multiple accounts or markets at once?
Yes, you use the same search ad campaign template to manage multiple accounts, brands, or regions by grouping tasks and using filtered views. Each campaign gets its own task or task list, tagged with account name, market, or client so you always know where it sits.
For example, agencies often:
Create a separate list per client or region inside one master SEM project
Use custom fields for platform account IDs and primary markets
Build views that focus on high spend campaigns or specific territories
This structure lets you switch from a portfolio view into a single campaign without opening separate tools or files.
How do I track performance and ROI for my search ad campaigns in this template?
You track performance and ROI by pairing the template’s task structure with custom fields and links to your reporting tools. Each campaign or test has a place to record key metrics, notes, and next actions so optimisation decisions are easy to follow later.
Typical setups include:
Custom fields for daily or weekly spend, conversions, and cost per result
Tasks that capture snapshot reports for a defined period
Links in task descriptions to live dashboards in your analytics or ad platforms
Follow up tasks when a metric crosses a target threshold
This makes performance reviews and stakeholder updates faster because the story behind each number is already documented in the campaign project.
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