)
)
The public relations planning template in Teamwork helps you turn PR strategy into a clear plan you can execute and measure. Instead of managing press releases, media lists, and campaign ideas in separate documents, you keep every PR initiative, deadline, and owner in one structured workspace.
Public relations managers, brand managers, and communications directors use the template to build PR strategy and execute PR plans with less guesswork. You map out campaigns, key messages, and target outlets, then connect them to the tasks, timelines, and approvals that keep launches on schedule.
Because PR planning happens inside Teamwork, strategy stays close to delivery. You move easily from a high level view of your PR calendar into the detail of each announcement, coordinate stakeholders, and track coverage so results are easy to report.
What does the public relations planning template include in Teamwork?
The public relations planning template includes a structured project where each PR campaign, announcement, or initiative becomes a set of tasks with owners, dates, and status. You use it to outline goals, messages, audiences, and channels for each piece of activity.
Typical lists cover planning, content and asset creation, media outreach, and post campaign review. Inside each task you keep briefs, draft messaging, media lists, and approvals together so you do not have to search across separate tools to run your next press push.
Who should use the public relations planning template?
The public relations planning template is designed for public relations managers, brand managers, and communications leads who run ongoing PR programs or launches. It works for in house teams and agencies that need a repeatable way to plan and manage activity across brands or clients.
Leaders and stakeholders such as executives and product owners also benefit, because they can see upcoming announcements, key dates, and dependencies without asking for separate updates. That shared view reduces last minute surprises and conflicting priorities.
How does this template help me build PR strategy and plan campaigns?
The template helps you build PR strategy and plan campaigns by giving you one place to map objectives, audiences, and story angles before you move into execution. You capture what you want to achieve, which messages support that goal, and which channels or outlets you will use.
You then break each PR plan into tasks for research, message development, asset creation, and outreach so nothing important is missed. This turns high level strategy into a concrete PR plan that you can assign, schedule, and track over time.
How can I use the template to manage media outreach and press releases?
You manage media outreach and press releases by treating each announcement or campaign as a set of linked tasks. One task holds the press release draft and approvals, another tracks media list preparation, and others cover pitching, follow ups, and embargo management.
Each outreach task has an owner and date so it is clear who is responsible for contacting which outlet and when. Notes and comments capture responses, feedback, and next steps, which makes it easier to see which relationships are active and where you need to focus attention.
)
)
)
)
)
)
)
)
)
)
)
)
)