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The editorial calendar template in Teamwork gives content and social teams a shared schedule for everything they publish. You plan blog posts, emails, and social updates in one calendar so content strategy, campaigns, and day to day publishing stay aligned.
Content marketing managers and social media managers use it to plan and manage a content strategy, then track pieces of content from early ideas through to live. With clear owners, dates, and statuses, you see at a glance what is planned, what is in production, and where there are gaps in your calendar.
What is the editorial calendar template used for in Teamwork?
The editorial calendar template in Teamwork is used to manage a cross channel publishing plan in one place. Each content item becomes a task with a target publish date, channel, and owner so your calendar is always tied to actionable work.
You group items by campaign, theme, or channel, then use calendar and board views to see how content lines up over time. This keeps planning, production, and scheduling connected.
Who should use the editorial calendar template?
The editorial calendar template is designed for content marketing managers and social media managers who plan and approve content across several channels. It also works for agencies that coordinate content for multiple brands.
Stakeholders such as product marketing and sales can review upcoming content in the same project. They use it to spot gaps, suggest topics, and understand which messages will be live at any point in time.
How do I use this template to plan and manage a content strategy?
You use the template to plan and manage your content strategy by mapping your key themes, campaigns, and audiences into the calendar. Start by creating lists or tags for each strategic pillar or campaign, then add tasks for the content needed to support them.
For each task you define:
The channel and format, such as blog, social, or email
The target publish date and owner
The goal or funnel stage the piece supports
Links to briefs and drafts
This gives you a living editorial calendar instead of a static spreadsheet.
How does the template help me track pieces of content from idea to published status?
The template helps you track content by giving each piece a clear status, from idea through to live. You move tasks through stages such as planned, in drafting, in review, approved, and published.
Board views show how many items sit in each stage, which helps you spot bottlenecks. When an item is delayed, you update the status and dates so your calendar reflects reality, not just the original plan.
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