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The content plan template in Teamwork helps you map out what you will publish, where it will appear, and when it needs to go live. Instead of juggling separate spreadsheets and documents, you see every planned piece of content with its owner, status, and publish date in one shared view.
You organise ideas, briefs, and production work in a single project so content strategists, writers, designers, and stakeholders stay aligned. Clear fields for channel, campaign, and audience make it easier to balance your calendar, avoid gaps, and stop duplicate work.
Because the content plan sits inside Teamwork, planning connects directly to day to day delivery. You move smoothly from high level calendar views into the underlying tasks, which supports better visibility, faster approvals, and more predictable content output.
What does the content plan template include in Teamwork?
The content plan template includes structured lists and views that show each content item with details such as owner, channel, campaign, status, and target publish date. This gives you a central place to see what is planned and what is already in progress.
Within each task you add notes, briefs, links, and attachments so all context lives in one place. Calendar and list views help you scan upcoming content, while board style views make it easy to see how pieces move from idea to published.
Who should use the content plan template?
The content plan template is designed for content marketers, editors, and marketing teams that need a clear view of their pipeline. It suits teams working on always on content programs and those running campaign based work.
Agencies and freelancers can also use the template to coordinate content for multiple clients in a consistent way. Everyone involved sees the same plan, which reduces confusion about priorities and due dates.
How does this template help me plan content across channels and campaigns?
The template helps you plan across channels and campaigns by giving you fields and views that make channel and campaign tags easy to use. You group tasks by campaign or channel to see whether you have the right volume of work in each area.
You can filter the plan to focus on a specific campaign or audience segment, then adjust timing and ownership based on capacity. This makes it simpler to keep blog content, email sequences, and other assets aligned with your wider marketing plan.
How do I manage content ideas, briefs, and approvals with this template?
You manage ideas, briefs, and approvals by using tasks as the home for each content piece. New ideas start as simple tasks in an ideas list, where you capture working titles, goals, and rough notes before committing them to the calendar.
Once you decide to move ahead, you add the brief, assign an owner, and track review steps inside the same task. Comments and attachments keep feedback together, and status fields show whether an item is in drafting, under review, or ready to publish.
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