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The content marketing plan template in Teamwork helps you turn a content strategy into an organised roadmap of campaigns, themes, and assets. You bring goals, audiences, and key messages into one project so you plan and manage a content strategy that stays aligned with commercial targets.
Content marketing managers use it to connect high level goals with the specific pieces of content needed to hit them, from cornerstone assets to supporting emails. Instead of separate spreadsheets and calendars, you track pieces of content, timelines, and owners in one place, which makes it easier to keep stakeholders aligned and delivery on track.
Because the template links planning with execution, you move smoothly from quarterly planning into production. You can pair it with your editorial calendar and content creation workflow templates so strategy, scheduling, and production all share the same source of truth.
What does the content marketing plan template in Teamwork include?
The content marketing plan template includes a structured project where you outline goals, audiences, campaigns, and the content needed to support them. It gives you ready made task lists for planning, production, and measurement so you see the full lifecycle of your content efforts.
Within those lists, you track individual content items with owners, due dates, and status. Fields for channel, funnel stage, and campaign help you see how each piece contributes to the wider plan.
Who should use this content marketing plan template?
This template is designed for content marketing managers and teams that own content strategy, lead generation programmes, and brand storytelling. It suits B2B teams, agencies, and in house marketers who want a single view of what they are planning, producing, and publishing.
Stakeholders such as sales leaders, product marketing, and leadership benefit too. They review a clear view of upcoming campaigns and key assets instead of piecing together updates from multiple documents.
How do I use this template to plan and manage a content strategy over a quarter or year?
You use this template to plan a content strategy by mapping out your quarter or year as a series of campaigns and themes with clear objectives. For each campaign, you add tasks for the assets you need, assign owners, and set deadlines aligned with launch dates or seasonal moments.
To keep the plan manageable you:
Group work by campaign or theme so you see related content together
Add fields for strategic priority so teams know which campaigns matter most
Build views for each timeframe, such as current quarter or upcoming month
Review progress regularly and adjust scope or dates without losing history
This ensures your content strategy is visible, realistic, and directly connected to execution.
How does this template help me track pieces of content across channels and campaigns?
The template helps you track content across channels by giving each asset its own task with metadata for channel, campaign, and funnel stage. You then filter and group tasks to see, for example, everything planned for a launch across blog, email, and social.
As content moves through production, you update status and dates, which keeps your plan in sync with reality. You can also create views that focus on one channel for specialist teams while still feeding a combined overview for leadership.
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