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Keeping track of all my marketing campaigns used to feel impossible. Between blog posts, social media, and client approvals, I was constantly struggling to remember what was due and when.
Testing out different marketing planning tools changed all that. From day one, I had a clear view of every project, could assign tasks in seconds, and actually enjoyed planning instead of stressing about missed deadlines and missing assets.
In this post, I’ll share the tools I tried, what stood out, and how marketing planning software can make your life a whole lot easier.
What is marketing planning software?
Marketing planning software helps teams organize, track, and execute their marketing strategy and campaigns in one place. Instead of juggling spreadsheets, endless email threads, Slack messages, and lost sticky notes, everything lives inside one tool. Think of it as your team’s central hub for planning content, managing deadlines, assigning tasks, and monitoring progress.
7 Key features to look for in marketing planning software
When I was comparing different marketing planning tools, I noticed that the best ones all had seven key features in common. These are the things that make the difference between just another app and a tool that truly helps you plan and deliver your marketing strategy.
Easy-to-use interface: Marketing planning tools should feel simple from the start. If you need hours of training just to set up a campaign, it slows everyone down. The best platforms have clean layouts and workflows so your team can jump in right away.
Task and project management: Breaking a campaign into smaller, trackable steps keeps projects from feeling overwhelming. You should be able to assign responsibilities, set deadlines, and monitor progress in one view. That kind of structure helps teams stay accountable and avoid missing details.
Collaboration features: Marketing projects usually involve multiple people working together. Features like shared files, comments, and live updates keep everyone on the same page without using email. It also means feedback happens faster, so campaigns can move forward without delays.
Calendar and timeline views: Having a clear calendar or Gantt chart makes planning much simpler. It lets you see how campaigns overlap, where deadlines stack up, and if resources are stretched too thin. With that visibility, it’s easier to adjust before small issues become big problems.
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Reporting and analytics: Without data, you’re working blind. The best marketing planning tools give you clear reporting on performance so you know what’s working and what isn’t. With those insights, you can refine campaigns instead of relying on intuition.
Integrations: A planning tool should work well with the apps your team already relies on. Integrations with your CRM, email platform, or social channels minimize duplicate work. Everything flows, which saves time and reduces the likelihood of errors.
Automations: Automations and AI aren’t nice to have when it comes to planning marketing campaigns, they’re now mission critical. Workflow automations free up time by automatically triggering tasks, reminders and follow ups. AI features like smart scheduling take the guesswork out of resourcing and planning campaigns.
Quick glance: Top 10 marketing planning tools
Tool
10 Best marketing planning software tools in 2025
With so many options out there it could be hard to pick the right marketing planning tool, but don’t worry because I’m here to help. Using my experience as a Content Marketing Manager, I’ve tested and evaluated the best marketing planning tools, to help you manage your marketing campaign planning more efficiently and effectively. Lets jump into the list!
1. Teamwork.com
As a content marketing manager, I’m always juggling campaigns, blog schedules, social posts, and client approvals. It used to feel like I could never get ahead. But Teamwork.com changed the way I work. I could see every project at a glance, assign tasks easily, and keep track of deadlines without digging through different tools.
Now, using Teamwork.com is just part of my daily routine. I can chat with my team in real time, spot issues before they become problems, and keep everything on track without stress. Planning and running marketing campaigns actually feels manageable.
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Best features
Customizable dashboards: Set up projects, access task lists, and see team activity all in one place. You can use dashboard templates like Personal, Starred, or Everything to get started instantly, or build a custom dashboard to display selected projects, tasks, milestones, and events. Each dashboard can include panels for task counts, upcoming milestones, project health, project budgets, and more. You can move the panels around by dragging them, and clicking on any metric shows more details about that item.
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Proofs hub: Teamwork.com makes working together simple. You can leave comments, attach files, and tag team members directly on tasks in the Proofs hub, which cuts down on emails and messy Slack threads. Sharing documents with the team or clients is quick and secure. Permissions let you control who sees what, so information stays in the right hands.
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Gantt charts and milestones for clear timelines: The Gantt chart view makes it easy to see how tasks depend on each other and helps you spot potential delays. You can drag tasks to change dates and watch how it affects the whole project. Milestones let you mark key deadlines and keep campaigns on schedule. Plus, it’s a great way to celebrate small wins as projects move forward.
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Reporting: Teamwork.com makes reporting simple. Utilization reports show who’s busy and who has extra capacity, so you can balance workloads across the team. Profitability reports and budget alerts help track how projects are performing financially, highlighting overspending or underperforming campaigns before they become a problem. Project health overviews give a quick snapshot of progress, risks, and upcoming milestones. All these reports give you a clear picture of every campaign, so it’s easy to stay on top of things and make smart decisions.
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Automations and integrations: Features like task automations, reusable templates, and forms saved me countless hours on repetitive work. Integrations with Slack, Gmail, HubSpot, and social tools kept everything connected—I don’t have to manually move data between apps anymore.
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Limitations
Teamwork.com has a lot of features, which can feel overwhelming for new users at first. Setting up dashboards, automations, and detailed reports takes some time to learn, but it’s easier than you’d think, thanks to the support offered by Teamwork.com. As well as offering great support, Teamwork Academy offers plenty of helpful videos to get you started with quick onboarding and you’ll be up to speed in no time.
Pricing
Deliver: $10.99/user/month
Grow: $19.99/user/month
Scale: $54.99/user/month
Enterprise: Custom pricing (contact for a demo)
Ratings & reviews
G2 rating: 4.4/5
A G2 user, Madison, said: “Teamwork projects have helped our marketing agency, Richworth Marketing, stay organized, focused and on task. The organizational structure of the software far exceeds expectations. Our team relies HEAVILY on the Workload planner to plan our week and weeks ahead. Additionally, we use the timer feature to time our tasks to gauge how long we are spending on each project to compare with profitability.
Teamwork is extremely easy to use with the various Quick Features it has. Customer Support was absolutely wonderful and their onboarding team helped us implement the software within our company with ease. We use Teamwork every single day at our company, and as a matter of fact, I am comfortable enough with the software to say that it is one of the backbones of our business that helps keep us moving forward.”
Check out more Teamwork.com reviews here.
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2. Trello
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When I first tried Trello, I was drawn to how simple and visual it is. As a content marketing manager, I loved how quickly I could set up a board, drag tasks around, and instantly see what needed attention. It felt less like learning a new tool and more like using sticky notes on a whiteboard, just online and way more organized.
Best features
Drag-and-drop boards make it easy to organize projects at a glance. It feels natural and visual, like moving sticky notes on a wall.
Tasks can be broken into actionable steps with checklists. Add due dates to keep everything on track and make sure deadlines aren’t missed.
Trello connects with tools like Google Drive, Slack, and Calendar through Power-Ups. These integrations turn a simple board into a workflow hub.
You can tag teammates, drop comments, and share files directly in cards. It keeps conversations and work in one place so everyone stays aligned.
Limitations
Trello works best for small marketing projects, but it can get messy for large, complex campaigns.
Some of the most useful features, like advanced automation and integrations, are only available on paid plans.
Pricing
Free
Standard: $5/user/month
Premium: $10/user/month
Enterprise: $17.50/user/month
Ratings & reviews
G2 rating: 4.4/5
A G2 user, Cagri, said: “Trello’s visual simplicity and flexibility are what I like best. It’s easy to organize tasks, move them across stages, and collaborate with my team. Whether I’m working on blog content, YouTube videos, or other marketing projects, Trello’s intuitive drag-and-drop interface allows for smooth management. I also appreciate the wide range of power-ups and integrations, especially with Google Drive and Slack, which help streamline our workflows. The ability to automate tasks using Butler is another huge time-saver for our team.”
3. Notion
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I liked how flexible Notion is. It didn’t feel like a traditional project management tool—more like a digital workspace where you can build your own system to fit the way your team works. For content marketing, I loved being able to tag my ideas so I could easily find them later when it was time to bring them to life.
Best features
Notion’s pages make it easy to create custom workflows that adapt to any project. You can build exactly what you need instead of working around rigid templates.
The templates library saves time by giving you outlines for everything from content calendars to product roadmaps. You don’t have to start from scratch every time.
Enterprise search uses AI to instantly pull answers from Notion and apps like Slack, Google Drive, and Jira, giving you clear context and insights in seconds.
Limitations
The built-in search can be a bit hit-or-miss in smaller workspaces, sometimes missing partial matches or content buried in pages, which can be frustrating when you’re looking for something specific.
All that flexibility can feel overwhelming if you’re new to building a customized workspace.
Pricing
Free
Plus: $10/user/month
Business: $20/user/month
Enterprise: Custom pricing
Ratings & reviews
G2 rating: 4.6/5
A G2 user, Madelynne, said: “Notion allows me and my team to organize all of our thoughts, trade ideas, and build out plans for content planning. I love that you can nest pages within each other. The toggles and forms of organizing allow for easy ways to get a ton of information on a page and condense it. The AI is the best part. It's expensive, but worth the money because you can search through your Notion docs and ask it to read the page and generate more content or plans. It's all we use to organize documents.”
4. Hootsuite
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Hootsuite makes managing multiple social media accounts so much easier. I can schedule posts, monitor engagement, and track performance all in one place without switching between platforms. It quickly became my go-to tool for planning social media campaigns and making sure nothing slips through the cracks.
Best features
Hootsuite's unified dashboard allows you to manage multiple social media accounts from one place.
The bulk scheduling feature lets you plan and schedule up to 350 posts at once, making content planning more efficient.
Analytics provide in-depth insights into your social media performance, helping you understand what works and what doesn't.
Multiple users can manage accounts, assign tasks, and review content drafts.
Limitations
Hootsuite is pricey for small businesses, especially if you add more users or extra social accounts.
You can’t schedule Instagram Stories directly within the Hootsuite Planner.
Pricing
Standard: $99/user/month
Advanced: $249/user/month
Enterprise: Custom pricing
Ratings & reviews
G2 rating: 4.3/5
A G2 user, Arpita, said: “Hootsuite saves us from multiple social media pains on a day-to-day basis. We have a global presence, so we need to post on different social media handles according to different time zones. For example, when we announced our "Brand Finance India 100" recognition, we scheduled posts for each region with tailored messaging in one sitting, avoiding time zone chaos. I just love it.”
5. Buffer
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Unlike other tools, Buffer lets you focus on planning and scheduling social media content without getting lost in extra features. I could line up posts for multiple platforms, tweak them for each audience, and see the schedule at a glance. It made staying on top of marketing campaigns and keeping content consistent feel much easier and less stressful.
Best features
Buffer’s visual calendar view provides a clear overview of your content schedule, making it easy to plan and adjust posts as needed.
You can tweak posts for each social platform, so your content looks right and resonates with different audiences.
Queueing posts lets you line up content in advance without having to schedule everything manually.
Limitations
Buffer's free plan limits you to 10 scheduled posts per social media channel, which may not be enough for businesses with a high volume of content.
You can’t schedule posts for X.
Pricing
Free
Essentials: $5/user/month
Team: $10/user/month
Ratings & reviews
G2 rating: 4.3/5
A G2 user, Jose, said: “I've been using Buffer for 5 years, and it has helped me the way I manage my main social media profiles. In particular, the platform's scheduling feature has simplified my life but also the simple way to repost published content. I'm able to get more done throughout the day since I can pre-schedule my social media updates in advance.
The way it manages the several images associated with the publication was what I have enjoyed most since Buffer showed up in the market. Also the custom URL shortener which can connect with your analytics. Both features are also excellent. Buffer is a great option for those who want to publish and re-publish quickly using the basic social media features.”
6. Mailchimp
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Mailchimp goes beyond just sending the occasional email. Setting up email campaigns was quick, and the templates made it easy to create professional-looking emails without spending hours on design. I could automate sequences to reach the right people at the right time, which saved a ton of manual work.
Best features
Mailchimp offers a variety of customizable templates, allowing you to create professional-looking emails without needing design expertise.
The marketing automation feature allows you to set up automated email sequences.
With advanced segmentation, you can target specific groups within your audience, tailoring your messages for better engagement.
Limitations
The free plan has a cap on the number of subscribers and emails sent per month.
Support is limited on the lower-tier plans, and sometimes it can take a while to get a response.
Pricing
It really depends on how many contacts you need to email each month.
Ratings & reviews
G2 rating: 4.3/5
A G2 user, Tom, said: “It is extremely simple and easy to use. Very straightforward design, and has all the extras we need for targeting, reporting, and delivering a quality product to our clients. We use this program nearly every day, and it really helps us target our client audiences with precision and accuracy. The reporting is superior to many other programs we use, and it is easy to find answers, trends, and results from all of our activities.”
7. Miro
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Miro is great for brainstorming ideas. I could map out new blog ideas, social media campaigns, and organize content calendars all on one digital whiteboard. It made it easy to visualize campaign workflows and plan content across different channels without feeling overwhelmed.
Best features
Miro’s infinite canvas gives you all the space you need to brainstorm content ideas, map campaigns, or organize assets.
Ready-made templates make it easy to get started, whether you’re planning a content calendar, mapping customer journeys, or running a workshop.
Use frames to group content and quickly see where ideas overlap.
Limitations
The free plan only lets you have three editable boards, which can feel tight if you’re running bigger projects.
Boards with a lot of content can slow down, which can be frustrating during busy times.
Pricing
Free
Starter: $8/user/month
Business: $16/user/month
Enterprise: Custom pricing
Ratings & reviews
G2 rating: 4.7/5
A G2 user, Yannik, said: “The infinite canvas is by far the standout feature. It provides unlimited space for creativity and allows us to keep all relevant information, from initial brainstorming sessions to detailed project roadmaps, in one single, accessible place. The vast library of templates for things like customer journeys, Kanban boards, and mind maps is incredibly helpful for getting started quickly. Real-time collaboration is flawless; seeing my colleagues' cursors move and contribute simultaneously makes me feel like we're in the same room, even when we're miles apart. The integration with other tools like Jira and Slack is also a huge plus for our workflow.”
8. Canva
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With Canva, I was able to turn ideas into visuals quickly. It made creating social media graphics, presentations, and marketing materials feel easy. I could pull in images, tweak fonts, and adjust layouts without needing to be a design pro.
Best features
Templates, fonts, and images are ready to use, so you can make posts, presentations, or marketing materials in minutes.
Collaboration is easy. Teams can work on the same project, leave comments, and share feedback without jumping between apps.
Canva’s drag-and-drop editor makes creating designs simple and fast, even if you have no design experience.
Limitations
Some of the best templates, images, and features are only available with a paid plan.
Export options aren’t always flexible, and some file types or sizes aren’t supported.
Pricing
Free
Canva Pro: $110/user/month
Canva Teams: $90/user/month
Canva Enterprise: Custom pricing
Ratings & reviews
G2 rating: 4.7/5
A G2 user, Sinan, said: “I have used Canva a lot for about four years, and it's my favorite tool for design. The best part is that I am not a designer, but Canva makes my work look amazing.
I can create a great looking resume, presentation, poster, or logo very quickly. I just pick a style I like, change the text, and edit my photos. It's really that easy. It is also very helpful that I can download my work as a PDF or a picture file right away.”
9. HubSpot
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I liked how much HubSpot had to offer right out of the box. The free CRM was surprisingly robust, offering features for contact management, email tracking, and even landing pages. There’s a lot going on in HubSpot, and it can feel like too much if you don’t have a clear idea of what you’re after.
Best features
HubSpot’s free CRM lets you add unlimited users, so your whole team can get started right away.
Advanced workflow automation lets you create multi-step processes that save time and reduce manual work.
Customizable dashboards and reporting features provide insights into your marketing and sales performance.
Limitations
The free and starter plans don’t include all automation or reporting features, so you will need to upgrade.
Some advanced features, such as AI and predictive analytics, are only available in higher-tier plans.
Pricing
Free
Marketing Hub Professional: $792/user/month
Marketing Hub Enterprise: $3,300/user/month
Ratings & reviews
G2 rating: 4.4/5
A G2 user, Clare, said: “HubSpot Marketing Hub makes it super easy to integrate your marketing efforts with your sales efforts. Because it's embedded in your CRM, your email marketing can easily help raise flags for contacts or companies that may be interested in your product. We use it about every other week to send emails.”
10. Airtable
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Airtable blends the simplicity of a spreadsheet with a database. The ability to link records across tables and switch between different views like grid, calendar, and Kanban helped me stay on top of everything. I also enjoyed trying the pre-built templates as they saved me time.
Best features
Airtable’s interface designer lets you build custom, user-friendly dashboards for your team or clients without writing a single line of code.
Collaboration is simple with task assignments, role-based access, and permissions that make sure the right people see the right information.
Pre-made templates help you get started quickly, whether it’s for project management, content calendars, or bug tracking.
Limitations
Each Airtable plan has a limit on the number of records per base, so if you hit the cap, you can’t add more until you upgrade.
There’s also a limit on how much you can attach to a base, like files or images, with higher-tier plans giving you more storage.
Pricing
Free
Team: $20/user/month
Business: $45/user/month
Enterprise Scale: Custom pricing
Ratings & reviews
G2 rating: 4.6/5
A G2 user, Julie, said: “Airtable is so flexible, we use it for so many different things in our business, and we train others to use it as well. We are a workforce development org, training small businesses, nonprofit professionals and veterans on all aspects of managing a business. We use Airtable to provide a toolkit with each course, so a gallery of resources that is included with every topic. And we teach thousands of people to use it every year across a variety of use cases in their own businesses. The fact that it is free or mostly free is a big deal as many of our participants are very small businesses or just getting started. But the system itself also really helps people work together - for example, our marketing team thinks and plans visually but our IT team thinks and plans in data - having multiple views of the same information makes it so everyone can use the same tools together and we don't lose information or time switching between platforms to communicate.”
Plan smarter, not harder, with Teamwork.com
Teamwork.com cures the marketing planning headache and makes it feel more like a game you actually want to play. I can drag tasks around, set priorities, and see whole campaigns come together like pieces of a puzzle. It’s satisfying to watch everything fall into place without feeling overwhelmed by endless spreadsheets or docs.
Collaboration in Teamwork.com doesn’t feel like a chore, either. Comments, file sharing, and task tracking all happen in one place, so your team can actually get tasks done instead of chasing people for updates. Deadlines feel less stressful when you can track projects at a glance, and celebrating small wins along the way becomes part of the marketing fun.
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