The AI Opportunity Your Agency Is Missing w/ Richard Banfield
AI is disrupting every industry and maybe it’s caused a shake up or 2 in your agency over the last year. But there’s an opportunity that most agencies are likely overlooking.
That’s according to today’s guest, Richard Banfield. Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor. He was the co-founder of Acceleration, which was purchased by WPP several years back.
In today’s conversation with Richard, you’ll hear:
How the relevancy & appropriate role of agencies has changed in recent years
The 2 ways agencies can help clients with AI adoption
An analogy that will change how you view your agency’s value
Resources Mentioned in this Episode:
The Ultimate Guide to Capacity Planning by Teamwork.com
Meet The Client by Teamwork.com
Connect with Logan on LinkedIn
Connect with Richard on LinkedIn
Want to watch the video version of the podcast on YouTube?
Check it out here: Agency Life Podcast on YouTube
Have a question about today's topic? Text it to us here!
Want to get more content to support your agency life?
Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.
This podcast is brought to you by Teamwork.com.
)
The leadership habit that can create a toxic work environment for your team.
)
What's causing your agency's pitches to fall on deaf ears?
)
Learn how to increase your PMs impact on your agency's profitability.
)
Learn how this agency increased lead conversion by 300% by making a tough decision.
)
Ever have clients leave when you're doing great work? Learn the hidden reason why clients really become unhappy.
)
Hear the best (& worst) stories of clients being "client-ey" and 3 ways you can deal with similar situations.
)
Create a lead-generating machine that DOESN'T need a big budget.
)
Forget EVERYTHING else & focus on these 5 critical tasks as an agency owner.
)
Avoid the biggest mistakes and follow 5 simple steps to guide your team though major change
)
Learn how to get clients to value (& pay for) your strategic advice, not just deliverables.