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Agency Life
Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame.
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About
Do you choose the Agency Life? Or does it choose you?
Agency work is unique. If you’ve made a career in this space, it’s like being part of an exclusive club full of people with similar experiences. On this show, we surface those experiences to give you actionable advice for your agency each and every week.
As we give a voice to digital agencies at different stages of growth, we’ll talk about the highs, lows, and everything in between, in this crazy roller coaster ride that is Agency Life.
Episodes
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The leadership habit that can create a toxic work environment for your team.
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What's causing your agency's pitches to fall on deaf ears?
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Learn how to increase your PMs impact on your agency's profitability.
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Learn how this agency increased lead conversion by 300% by making a tough decision.
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Ever have clients leave when you're doing great work? Learn the hidden reason why clients really become unhappy.
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The AI opportunity most agencies are overlooking.
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Hear the best (& worst) stories of clients being "client-ey" and 3 ways you can deal with similar situations.
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Create a lead-generating machine that DOESN'T need a big budget.
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Forget EVERYTHING else & focus on these 5 critical tasks as an agency owner.
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Avoid the biggest mistakes and follow 5 simple steps to guide your team though major change
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Learn how to get clients to value (& pay for) your strategic advice, not just deliverables.
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This agency owner built a 7-figure agency with 50% profit margins that were unlocked with time-tracking data.
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Create thought leadership content based on quantitative research that builds trust with potential clients.
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The 5 biggest scoping mistakes that lead to overservicing.
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This agency drove 70% faster client results by adding this 1 role to their team structure.
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Get the hiring secrets from an 8-figure agency CEO who's figured out what works
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Get the 2-part forecasting model that's helped scale a $25MM agency
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Learn how to avoid the 3 biggest risks in client communications within your agency.
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Hear how a 200-person agency reduced churn by 50% and used AI to discover the Number 1 KPI to focus on.
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Forget tracking the wrong metrics for your agency & start measuring the ones that matter.
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The 5 steps to use benchmark data in your agency's sales process to win more clients
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What you and your team can do to stop overservicing demanding clients for good.
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How to set simple, attainable growth goals for your agency in any market.
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A Chief Operating Officer's approach to maximizing agency profitability in the new year.
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How to leverage AI for growth within your agency, and the most common pitfalls to avoid.
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How agency owners can change the status quo in 2024, starting with their own marketing.
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An agency growth expert's approach to scaling your business during hard times.
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How to activate your team members to move the needle in marketing your own agency.
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How agency owners should approach new business development to make it more manageable
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Why one agency swears by Fixed Bid pricing while most use a Time and Materials approach.
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How an agency owner with many successful exits recommends preparing for acquisition.
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What to do to achieve high demand, high growth that your agency can manage with ease.
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How to know if you should productize your agency services and the benefits of doing so.
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How to tap into partnerships to add more value for clients and new sources of pipeline.
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What happens when 20+ agency experts answer our Fast Five questions live.
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What an agency founder recommends doing to clearly define and dominate your niche.
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How Heinz Marketing has used EOS to build and scale a nearly 15-year old agency.
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What one agency owner recommends to revive old deals without being spammy or salesy.
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How a veteran agency owner succesfully approached time tracking with her team.
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What one agency did to drive a results-oriented workplace and hit peak profit margins.
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What happened when an agency leader faced an upset client and his team was to blame.
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When layoffs are looming, how you should talk to your team and where to go to for support.
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How improving client retention starts even before the onboarding process is finished.
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How to balance your agency team's workload to benefit both their productivity and health.
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How to have those tough but necessary talks with clients and know when to part ways.
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What happened when the day-to-day management got in the way of an agency's growth?
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When to know it's time to niche down your agency, what that means, and how to find yours.
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How an agency owner pressed pause and refocused on personal goals and relationships.
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How a merger brought agency and consulting practices together to seriously grow revenue.
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How Simple Strat used YouTube to grow from a small agency into a trusted, stand-out brand.